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Direct Marketing under the GDPR

A guide to carrying out GDPR-compliant Direct Marketing

***Note: Pricing is ex VAT***

Who is this course for?

This course is for students who already have a basic understanding of what the GDPR is and now wish to take a closer look at how it affects their marketing campaigns specifically. Employees or Managers working for marketing companies or within marketing departments should enroll in this course.

Topics covered:

  • Regulatory Environment - PECR and GDPR
  • Marketing Communications Channels
  • Key GDPR Rights and Principles impacting Direct Marketing
  • Consent vs Legitimate interest - the legal bases for Direct Marketing
  • Partner and Vendor Management - roles and responsibilities for Data Controllers and Data Processors and Data processing Agreements
  • Common Questions - Getting consent, Re-permissioning, Deleting data, Bought-in lists, Cold-emailing, Sharing lists and more
  • Next steps for marketers

Within the course we will cover common topics such as good consent forms, privacy notices, legitimate interest assessments and more


Your Instructor


Atlantic Compliance
Atlantic Compliance

Atlantic Compliance Ltd. is a Data Protection Consultancy staffed by experienced Business, HR, IT and Marketing professionals. We help companies on their journey towards compliance with the new EU General Data Protection Regulation (GDPR). Our services include online training, in-person GDPR workshops, audits and gap analysis, outsourced DPO and more. Visit www.atlanticcompliance.eu for further information


Course Curriculum


  Introduction
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  The GDPR in the Context of Direct Marketing
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  Consent vs. Legitimate Interests
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  Partners and Vendors
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  Can I .... ?
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  Moving towards Compliance
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  Test your Knowledge
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!